This was an exciting event for us and for our client Tourism Malaysia. It was exciting because this was the first time the company used Social Media and Digital Signage at any exhibition event.


The Idea

We were engaged to create a Digital Marketing experience for Tourism Malaysia at the Backpackers Expo 2012.

  • Create a slick and engaging design to provide the WOW factor and draw attention
  • Showcase Malaysia using video and imagery with a key focus on what people will experience when visiting Malaysia. It will also be used as a talking point for staff to visitors
  • Use mobile technology to interact and engage. This includes the use of SMS and QR barcode scanning for visitors to obtain information
  • Integrate Social Media with the solution to promote their presence in this space

The Solution

We provided an end to end solution and content that showcased and enhanced their visitors experience. The solution featured two 47″ LCD screens on portable stands that blended with the Tourism Malaysia theme . Here’s a few pictures:


Categories: Digital Advertising,Digital Signage,Innovation,Social,Social Media,Social Wall,Tourism Malaysia,,,

Article Source: Advertise Me