Digital Signage refers to the use of electronic display signs that are used for the purpose of displaying messages, advertisements, menus, time charts and other information. The use of digital signs is very popular in public places like airports, restaurants, hotels and of course retail stores. The digital signage makes use of various technologies like LCD, LED, image-projectors and plasma screens for the purpose of display. The digital signage solution comes equipped with computer software to add/update the display message/graphic with the aid of a computer or a related electronic device.
Digital Signage Retail
Due to its various advantages over traditional methods of still advertising, digital signage has gained a lot of popularity in the retail sector over a short period of time. One visit to the nearest retail store outlet and you’ll be overwhelmed by the number of digital signs. These signs serve a wide range of purpose in these retail outlets some which are listed below:
a) Provide general/relevant information for e.g., section/department related information in the store or…
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